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’ll encounter two main types of local citations: • Structured Citations: These are the most common. Think of them as your business’s organized listings on well-known platforms like Google Business Profile (GBP), Yelp, Bing Places for Business, and Facebook. These platforms are typically huge, trusted databases that contain comprehensive and organized NAP details about your business. • Unstructured Citations: These are mentions of your business’s information that aren’t grouped into a strict, organized listing format. You’ll often find these embedded within blog posts, news articles, social media posts, or forums. They don’t have to include your